Finding Your Niche
Marketing is becoming more and more important for today’s businesses. Without effective marketing, it is difficult for companies to grow their business and find the success they are seeking. Fortunately, there are many simple, affordable ways to market your business.
Some Factors To consider
Too often, companies want to target a specific age group or demographic, but this can limit marketing efforts. Sometimes your product or service can attract a different audience. It is important to research different demographic groups who might benefit from what you offer.
Focus groups can help determine how your product or service will be accepted by the general public. They can provide you with valuable information you can use in your marketing strategy, but don’t rely on this information entirely. Focus groups can be biased in one or more ways.